How to Make a Handbag in the USA: Step 5
So now that you have a good looking sample with all the bells and whistles that you designed, what’s next? What sets you apart from what’s on the market place right now? How is your customer going to find you? Who is your customer? Who are you? If you are keeping up with our posts, this week we discuss the fifth step on How to Make a Handbag in the USA. This step is all about branding and merchandising. When you reach this step we discuss who you are as a brand and how we can make your products unique enough to stand out.
Branding: The goal of branding is to create products with cohesive aesthetics and a point of view. You have to create a name, symbol, or design that identifies and differentiates your product from others. Branding gives you a competitive advantage and a promise to your customer that your product is better or more unique than your competitors. Your brand is then created from who YOU are and HOW you want people to perceive you. We will work with you to help establish your product and company as a recognizable brand. The Clutch Made team will help establish your product and company as a unique and recognizable brand associated with consistent quality. This involves a focused path to brand identity through consistent products and social media.
Merchandising: Merchandising your brand is part of the Clutch Made agency process. Not only does it involve putting your products on the market but you have to think about what pieces will collaborate best for your collection. What materials do you want to use? It is important to use materials that are hot in the market so that they are on target for buyers. Buyers want to see collections that are cohesive and trendy. What pieces of your collection do you want to show and can they go together? For example, a clutch can go well with a cross body, especially if they are made from the same leather and hardware. From extensive development and editing of your products, the Clutch Made team is alongside you in creating your unique brand.
Tradeshow Representation: Now, is it time for you to get your product out on the market in front of buyers? Are Trade Show costs too high for your budget? Are you unsure of how to start the process? We will work with you to help promote the sale of goods, especially in retail outlets. We invite all of our clients to join us under the Clutch NY umbrella at the trade shows. This is one more way The Clutch Made team helps you to convert your ideas to real sales. Selling your product keeps your business viable and the dream alive.
Once your brand is established and your merchandise is perfected, your products will flourish in the market! Buyers will love how spot on your handbag collection is with the trends and better yet, how well made they are. Stay with us next post to discover the sixth and FINAL step on How to Make a Handbag in the USA with the Clutch Made team.