“STORY is a space that has the point of view of a magazine, but changes like a gallery and sells things like a store. Come here in February, then come here in May–you’d think it’s two different stores. We’re using retail as an opportunity to tell stories, but also to create a sense of community and entertainment.”
Story is a special kind of retail space that can be found in Chelsea, NYC. It was founded in December 2011 by marketing consultant, Rachel Shechtman. Every one to two months, the store changes dramatically! From it’s wall colors, interior decor, and merchandise. All in the name of reflecting the store’s new theme. Continue reading
